Tactical breakdowns from 20 years of building growth systems. No theory. No fluff. Just what works.
Most companies build strategy on assumptions about who buys and why. The Research stage of the Growth Recon framework replaces guesswork with evidence.
Most marketing budgets carry 30-50% waste nobody wants to talk about. The Expose stage of Growth Recon forces the conversation.
Pouring traffic into a broken funnel doesn't fix it - it just makes the leak bigger. The Convert stage of Growth Recon fixes foundations before spend.
Most marketing teams run on chaos. The Optimize stage of Growth Recon builds the operating rhythm that turns execution into a system.
The hardest part of growth isn't the strategy. It's getting humans to follow it. The Navigate stage of Growth Recon drives adoption through resistance.
Your pitch deck says one thing about your customer. Your revenue data says another. Here's how to map who actually converts.
You describe your solution in your words. Your customers describe their problem in theirs. That gap is where your conversion rate goes to die.
Bad tracking doesn't just mean bad reports. It means bad decisions built on bad data. Here's how to audit what you're actually measuring.
Channel A costs X delivering Y. Channel B costs 10X delivering Y/5. Most companies can't answer why Channel B still exists.
Every company has one. The initiative that gets standing ovations in all-hands but can't show a single pipeline dollar. Here's how to kill it.
Your funnel has leaks. Every step between first touch and payment is a potential exit point. Here's how to find and fix every one of them.
High-value customers churn because you're not solving their evolving needs. Low-value customers stay because they have nowhere else to go. Here's how to fix both.
Most A/B tests are declared winners too early, measured wrong, or testing the wrong thing entirely. Here's how to actually learn from experiments.
People don't resist change because they're lazy. They resist because change threatens their status, comfort, and identity. Here's how to navigate it.